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NiQuitin launches £1.3m New Year, New You campaign

NiQuitin launches £1.3m New Year, New You campaign

Perrigo, a leading provider of medicines and healthcare products, is supporting its NiQuitin brand with the debut of its next testimonial story as part of a £1.3m New Year, New You marketing campaign.

The campaign is led by a new TV advert, which will be live from 1st January to the end of February, and is supported with out-of-home and digital activity. It features a real ex-smoker who quit with NiQuitin, Christina, who has been smoking since she was young but wanted to quit to feel healthier and do more in her life. She successfully quit using a combination of NiQuitin Patches and NiQuitin Mini Lozenges.

As part of its commitment to helping smokers quit, NiQuitin will also be launching its NiQuitin Chat Bot. This will provide a 10-week support plan with information on NRT products, health benefits to quitting, money saving updates, motivating messages and top tips to help smokers continue the quitting journey.

Holly Turner, Senior Director of Marketing at Perrigo, said; “The new year is the biggest entry point for people to start quitting and NiQuitin wants to be the brand that is there to support them through the difficult journey. We will be heroing Christina’s story and how she successfully quit with the help of NiQuitin.”

NiQuitin’s research has demonstrated how important an effective support plan is when it comes to successfully quitting smoking, with 82% of smokers saying they expect quitting to be really tough and 55% saying they will require considerable support.

For more information on NiQuitin products, visit the brand website at https://www.niquitin.co.uk.

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