Lindt & Sprüngli Travel Retail will unveil its latest range of travel-exclusive products at its new LINDT booth at the TFWA Asia Pacific Exhibition & Conference, offering retailers new options to increase confectionery sales in the burgeoning Asian travel retail market.
LINDT’s activity in Singapore will this year focus on the company’s prominent global brand LINDOR, one of the few billion-dollar confectionery brands worldwide, with products covering all shopping motivations, including self-consumption, sharing and gifting. Lindt & Sprüngli Travel Retail will present its new 175g LINDOR Tube range at the show to address growing demand for smaller pack sizes from Asian travellers and retailers, as well as revealing a new LINDOR global campaign designed to ‘spread moments of bliss around the world’. In addition, a new flavour – LINDOR Dark Selection 397g – has been added to the portfolio to reflect growing trends towards dark chocolate in the Asia Pacific region.
Other products that will be launched at the TFWA Asia Pacific Exhibition & Conference include the Lindt Chinese New Year Collection for 2020. The range comprises the iconic Assorted Napolitains Carrier Box 500g and a new Swiss Masterpieces Festive Edition 145g, with both featuring updated designs based around the Chinese New Year theme of fireworks. They will be complemented with a new design for LINDOR Milk Gift Tube, making the irresistibly smooth melting LINDOR balls an even more impressive gift.
Lindt & Sprüngli Travel Retail will also showcase its new LINDT Fruit Sensation range, featuring a combination of fine LINDT dark chocolate and a soft fruity centre in three exciting flavours – Raspberry & Cranberry, Blueberry & Acai and Orange & Pink Grapefruit – available in easy-to-carry and resealable 150g pouch bags.
Visitors to the LINDT booth will be able to sample the latest Lindt products for themselves and witness its latest innovation, the Lindt Magical Selfie Mirror, while live chocolate-making demonstrations will bring the magic of the Lindt Master Chocolatiers to life.
Although Asian consumers make a substantial contribution to international confectionery sales and the increasing premiumisation of the confectionery market, there is still some potential to meet their specific needs. Recent NPD research conducted by Lindt revealed that Asian passengers highly value product quality, and are willing to pay more for confectionery gifts and treats compared to the average passenger.
With its vast portfolio of premium chocolates, its history of almost 175 years of chocolate making and its Lindt Difference philosophy, Lindt is well equipped to release untapped potential for airports in the vitally important Asia Pacific region.
Peter Zehnder, Head of the Lindt & Sprüngli global duty free division, said: “The new LINDT TFWA Singapore booth is a symbol of how to bring our mission of sharing magical moments to life. Offering freshly handmade chocolate delicacies, high level of personalisation and interactive experience with the brand, the booth is a stunning evocation of the creative spirit of the Master Chocolatiers.”