News

Lindt & Sprüngli is announcing that it will be launching a new line-up of travel retail exclusive products at TFWA World Exhibition & Conference in Cannes this October. The new range will include the new LINDT SWISS MASTERPIECES Diamond Edition.

With the limited LINDT SWISS MASTERPIECES Diamond Edition, the LINDT MASTER CHOCOLATIERS have created a statement piece of timeless beauty, containing 15 of the finest LINDT pralines. Each delicate praline promises a truly luxurious experience. The delectable praline selection is wrapped in a beautifully crafted white box, embellished with touches of sparkling elements, making the LINDT SWISS MASTERPIECES Diamond Edition an instant classic to perfectly underline the artistry and craftsmanship that is deeply rooted in the makings of Lindt & Sprüngli. The new range will be presented by LINDT’s MASTER CHOCOLATIERS in live chocolate demonstrations at this year’s TFWA World Exhibition & Conference. Premium gifting is becoming an increasingly important element in the travel retail sector with a high demand for products that are exceptional. The new LINDT SWISS MASTERPIECES Diamond Edition perfectly complements the core LINDT range and supports the demand from customers for additional premium gifting options. The combination of incomparable LINDT pralines and the elegant packaging makes it the ideal gift for anyone looking for a special gift for a loved one.

Commenting on LINDT’s attendance at TFWA World Exhibition & Conference, Peter Zehnder, head of the Lindt & Sprüngli global duty free division said; “We are really looking forward to this year’s event and can’t wait to share our new product range with our customers. Premium gifting is an important pillar of the LINDT sales strategy and we firmly believe that our new products make the perfect gift purchase as well as showcasing the prodigious skills of our MASTER CHOCOLATIERS. This year, we really want to encapsulate our message of bringing the magic of LINDT alive. As ever, we welcome this annual opportunity to cement relationships with our partners and meet up with familiar faces across our global and regional accounts.”

In a highly challenging market environment it has been an excellent year for LINDT Duty Free, with double digit growth and an increase in market share across all LINDT Duty Free regions. LINDT has also been the best performing and fastest growing confectionery supplier in 2016 and in the first half of 2017 according to Generation Research. In addition to this LINDT has won awards including Best New Product Launch at the 2017 DFNI Global Awards and been nominated for three 2017 Frontier Awards in Cannes.

Next to the exciting LINDT SWISS MASTERPIECES Diamond Edition, LINDT will also be announcing an innovative brand tie-up centring on the SWISS MASTERPIECES Pralines’ range for 2018.