We are experts in what we call ‘the business of travel’. We work with B2B businesses, but always with a B2B2C objective in mind, highlighting the passenger experience and keeping the needs of the customer at the heart of our campaigns.
Our strategic and sophisticated approach to PR is always focussed on delivering real commercial value and linking investment in PR to boosting profitability. This might be by raising awareness of a brand among a trade audience, or building a client a deal-winning reputation. Companies who choose to partner with us get sensible advice from people who know what they’re talking about.
We’re small enough to care, but our big-agency experience means we are trusted by some of the world’s leading names in travel.
We’re specialists in the business of travel, but we also bring added pizazz and know-how that comes from many decades of experience across the wider commercial world.
We have strong relationships with the key industry publications, and many of our clients have come to us because of recommendations from the journalists we work with every day.
Working with a PR agency isn’t for everyone. Here are some of the alternative ways to manage your reputation and how they shape up in comparison.
You save on budget
Not having an external consultancy or internal team to manage frees up your time
You have limited control of your reputation and you are limited in your ability to steer your brand in the direction you want
You leave your company open to crisis comms situations
You have full control of the message that is seen and the quantity of exposure
Paid for content does not have the credibility of editorial content, and won’t build trust among your audience
Your PR function will have full insight into the business
The team spends 100% of their time on your company’s comms
A lack of external viewpoint can mean it’s difficult to evaluate the newsworthiness of a story
The cost of adding headcount is significant
You may not be able to afford a comms head with sufficient experience
Depending on budget, you may only be able to cover one level of seniority
You will have the support of a team at a range of seniority levels
You will tap into specialist expertise, media networks and platforms
It will be less expensive than an equivalent in-house function
You can gain a broader perspective from an experienced team who work within a range of organisations, markets and PR disciplines
Will require commitment from senior in-house team to brief consultancy on the company and manage through activities
Lack of ‘on-the-ground’ presence
Often requires a minimum contract commitment