Junior Account Manager
I really liked IKEA’s ‘Fortune Favours the Frugal’ social media campaign which encouraged people at home to cut down on waste, while also addressing concerns about the sustainability of the brand. Thinking about the future of our planet can sometimes be a bit dismal - but IKEA really focused on making this an upbeat campaign, and I think that paid off.
My resourcefulness: I like to figure things out independently and take the initiative whenever I can.
I start the day off with a coffee and a team meeting - then it’s a real mix of planning and doing. Much of the time that’ll be to do with news campaigns, social media and really all other communication and PR activity for my clients.
2020 was a tough year for everyone, but it taught me to be more confident in myself and my abilities.
When people say “I’m not going to do anything to help the environment until planes stop flying.”
Finding gratitude for the simplest of things, and always being able to look on the bright side of life.
Cats. Or plant-based eating.