English and Spanish BA, University of Nottingham. A brief stint in charity events organisation, followed by 2 years in the Civil Service. Then onwards to the world of PR!
My interest in PR is tied to my love for language. Since my Year 8 English lessons with Mrs. Brown, I have been fascinated by how language can be used to inform, persuade, evoke emotions, and so much more. When it came to translating that passion into an actual career, PR offered so much potential.
Sharing a top-notch piece of coverage with a client. This is made sweeter still if said coverage is the culmination of hours of hard work.
Incorrect use of the word “hence”. “Hence why” is redundant!
It wasn’t a full campaign, but the Weetabix with beans tweet was certainly a PR highlight. What was most amazing was that no one could have predicted the engagement it would receive. It shows how effective social media can be if you strike the right chord. Corporate Twitter can so often miss the mark, so it really was refreshing.