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Swarovski brings to Cannes its inimitable shine along with a message as brilliant as its new Holiday Collection to inspire travelers around the world to spread joy, love and sparkle.

Travel is often synonymous with memories and Swarovski has a strong tradition in offering gift solutions that help remember special moments. On the occasion of The Tax-Free World Association (TFWA) World Exhibition and Conference – the largest professional body within global duty free and travel retail – Swarovski will present a new range of charming products for those who love to combine travel and shopping.

The travel retail represents a very attractive market for Swarovski, that will be present at the TFWA 2018 to introduce its new Holiday Collection. Inspired by an enchanting fairytale garden, frozen in time and shimmering with Swarovski crystals, this collection will offer a full spectrum of eye-catching jewelry, accessories and alluring gifts, thus providing even travelling gift givers the perfect solutions for the winter holiday season. Highlights include:

Louison, a jewelry line that has the power to transform even the simplest of outfits with its ethereal and dazzling design that evokes frosted winter leaves.

ETERNAL, a Swiss Made timepiece crafted to capture the beauty of light. This contemporary watch seamlessly blurs the line between jewelry and watchmaking with its sparkling double Swarovski crystal pavé detail on the dial and elegant, asymmetrical cutouts on the bracelet strap.

Swarovski’s Creative Director Nathalie Colin says of the new collection: “This year we’re taking the time to embrace and share all the special little moments that put the sparkle into the festive season. Our Holiday Collection brings a modern twist to the initial vision of our founder Daniel Swarovski, and his spirit shines through in glittering gifts designed to make all women feel and look even more bright and beautiful.”

The Holiday Collection is part of Swarovski Fall/Winter 2018 Crystal Tales Collection. As the key source of inspiration, tales from the forest largely infuse this collection. Sparkling treasures and vintage glamour evoke the captivating curiosities and flora and fauna of a mystical forest. Some of the products showcased at the TFWA 208 include:

The Magnetic family which reimagines insect motifs in brilliant new ways. On-trend silhouettes; asymmetric earrings, brooches, layered necklaces, signet and cocktails rings, shine with Swarovski crystal Pointiage®, delicate detailing, and mixed metal tones.

Radiating unique charm, the March family is an endearing addition to every woman’s accessory collection. Lovers of woodland animal motifs, such as the fox, owl, and squirrel, will be won over by the mix of golden metallic tones and Swarovski crystal, for a look that’s quirky yet sophisticated at the same time.

Alongside with the Holiday and Fall/Winter 2018 Crystal Tales Collections, visitors of TFWA 2018 will also be able to discover some of the brand’s iconic pieces such us the Swan, Sparkling Dance, Crystal Lake and Swarovski Remix Collection.

The Swarovski stand can be found at the Blue Village, number C 11.