Grab, the largest airport e-commerce platform in the world, has launched its ‘bring your own device’ Order at Table (OAT) technology at Dallas Fort Worth International Airport (DFW).
Grab’s OAT technology puts the power into the passenger’s hands, allowing them the convenience and control to order from their own devices without the need to download an app. Whether customers want to order and pay digitally, or solely use contactless payment to pay their bill, OAT allows travelers to have more choice about how they buy their food, without leaving any of the traditional hospitality experience behind. By allowing guests the ability to browse menus, place their orders and pay their tabs from their own devices, we can remove the typical high-touch aspects of the sit-down dining experience and focus staff on low-touch food production and fulfillment to keep guests and staff safer.
Jeff Livney, Chief Experience Officer at Grab, said: “In this new normal, the importance of contactless technology and the ability to digitally order at any location is no longer a luxury, but a necessity. As US airports see enplanements come back, we hope our platform will help to ease the stress of traveling while health and safety concerns are at front of mind for travelers.”
The new technology will be available at the Flying Saucer Draught Emporium restaurant, which was opened by SSP America at DFW in 2019. The restaurant provides a multi-platform craft beer experience, the lower level serving as a gastropub and the upper offering a full-service bar and live music performances. Grab’s OAT technology enables guests to scan a unique QR code or tap an NFC tag at their seat, browse available menu offerings, open a tab and order their meal, and pay their tab at their convenience without downloading an app.
Pat Banducci, Chief Commercial Officer at SSP America, said: “Technology will play a key role in the recovery of the travel experience. Through our partnership with Grab, we look to continue to help facilitate that recovery by implementing self-order and pay solutions to drive the business forward.”