Grab, the airport e-commerce platform, has now transacted its five millionth order. The order was placed by a guest at Dallas Fort Worth International Airport (DFW) using the American Airlines app.
Grab provides its contactless order and payment services in airport restaurants and outlets across the world including its mobile marketplace, Grab app, order at table and kiosks.
Dallas Fort Worth International Airport was Grab’s first partner to launch its marketplace solution in 2017, allowing guests to choose from multiple outlets and place their order from their own device. Most recently, Grab introduced its touch-free order at table technology in selected restaurants at the airport, and has now expanded the marketplace solution with the launch of the DFW Market, offering web ordering at DFWOrderNow.com without the need to download an app.
Jeff Livney, Chief Experience Officer at Grab, said: “It’s fantastic to be able to announce that we’ve hit five million orders. Our goal has always been to enhance the airport experience by providing efficient and stress-free ways to order food and beverage and we are pleased that Grab’s flexible solutions are helping our airport partners address additional challenges at this difficult time. With American Airlines being our first airline partner and DFW Airport the first partner to launch Grab’s Marketplace, this is a great achievement for us all. It also demonstrates that a partnership approach and true collaboration, which are always important, can yield good commercial results even in such a tough market.”
“As the first airport partner of Grab, we are proud to see the 5 millionth order happen at DFW,” said Ken Buchanan, EVP of Customer Experience and Revenue Management. “Now more than ever, we are working hard to enable as contactless an airport experience as possible. Through the recent expansion of our Grab program into retail and launch of DFWOrderNow.com, we look forward to serving more guests through our digital programs.”
Grab’s omnichannel platform expands the reach of the airport marketplace into popular apps including American Airlines, DFW Airport and Priority Pass.