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Lindt & Sprüngli Travel Retail is bringing more magical moments to passengers for 2020 Chi-nese New Year with a new promotional campaign starring actress and LINDT China Brand Ambassador (瑞士莲中国区品牌代言人), Xin Zhilei. Xin Zhilei is one of China’s most success-ful young actresses with leading roles in many blockbuster films, including 2018 China box office hit, Rescue. She is also a highly popular figure among young Chinese millennials, with more than 10.5 million followers on her Weibo social media account.

Xin Zhilei will be the face of LINDT Chinese New Year installations appearing at selected Chi-na airports and downtown stores and Dubai Duty Free stores. She will also feature in a social media and digital campaign, while Dubai Duty Free customers will additionally be able to have a selfie taken with a virtual version of the star via the LINDT Magical Selfie Mirror from now until March 2020.

Lindt & Sprüngli Travel Retail will bring further joy to travellers with its stunning selection of festive LINDT gifts for Chinese New Year. This includes the Chinese New Year Assorted LINDT Napolitains Carrier Box 500g, with the bestselling LINDT Napolitains available in a collect-able sharing box featuring an eye-catching fireworks design. A 145g gift box, liveried in an elegant fireworks motif and filled with Lindt Swiss Masterpieces, will also be available.

LINDOR Tubes, available in Chinese New Year colours of classic red (LINDOR Milk) and pre-mium gold (LINDOR Milk, Dark, White and Hazelnut), will provide a moment of bliss with the irresistibly smooth-melting LINDOR Balls. LINDOR is the most popular and versatile brand of LINDT, and is growing in popularity among Chinese travellers as it fulfils their need for shar-ing and self-treat confectionery.

All products in the Chinese New Year range are travel retail exclusive, contain no alcohol, and are available across the Asia Pacific region and worldwide. Their launch will be supported with impactful displays augmented with eclectic animated fireworks. These will be located at key travel sites – including Hong Kong, Shanghai, Hainan Island, Taipei, Singapore, Bangkok, Kuala Lumpur, Phnom Penh, Siem Reap, Melbourne and Sydney – until 5th February.

As the Chinese travel market continues to grow, festive celebrations such as Chinese New Year will provide further opportunities to meet consumer demand for gifting products – the second largest purchase driver in travel retail. With its extensive range of premium, travel retail ex-clusive gifts, Lindt & Sprüngli Travel Retail is perfectly placed to help travel retailers take full advantage of this important seasonal occasion.

Peter Zehnder, General Manager of Lindt & Sprüngli Travel Retail, said: “We’re delighted to be working with our new LINDT China Brand Ambassador (瑞士莲中国区品牌代言人) Xin Zhilei on our latest activity celebrating Chinese New Year. As one of China’s leading young actresses, her presence in our new campaign will reinforce the reputation of LINDT as a pres-tigious global brand and raise awareness among Chinese millennial shoppers.”